Content Requirements:

• Content must be safe for user and advertiser;
• Content must be original;
• Content must contain no nudity;
• Content must not depict extreme acts of violence, shaking or blurry images;
• Content must not contain hate speech and any type/form of discrimination, racial intolerance;
• The sites must have a reasonable history of content;
• The site must display user interaction;
• The site must contain no file-sharing or copyrighted material;
• The site cannot distribute malware;
• The site cannot contain automatic downloads;
• The site cannot fraudulently or misleadingly induce a user to click on an ad.

Ad Requirements:

• Landing page cannot contain more ads than content;
• Landing site cannot contain pop-ups, pop-unders or redirects;
• Landing site cannot contain inappropriate or illegal ads;
• Landing site can contain no more than 5 ads per page or 3 ads in view on a page.

Traffic Requirements:

• Audience must arrive at the domain primarily from organic sources;
• Traffic meets minimum quality standards as measured by 3rd party traffic vendors;
• Traffic cannot be primarily driven by paid social ads or related content widgets;
• Traffic patterns and distribution by geo, device, browser, operating system on site must follow generally organic patterns.

Ads, sites and/or mobile application must not contain any of the material that is illegal or promotes illegal activity, infringes on the legal rights of others.